3 new ones for the marketing department

In April 2024, the CF Group Germany’s marketing department will have three new members: Natalie Hermann (left) will start as a graphic designer, Emilie Marques (right) will become Community Manager with a focus on social media and Markus Reichert (center) will take over the management of the new marketing team as Operational Marketing Manager (DACH).

Emilie Marques recently completed her Master’s degree in “International Management FR/DE/EN” and has already gained experience in the field of communication and social media in the form of internships and jobs accompanying her studies.

Natalie Hermann can look back on 10 years of professional experience as a graphic designer and has spent the last 5 years working as a designer and project manager at Laudert GmbH.

Markus Reichert knows the pool industry inside out and, after six years at Black & Decker, has spent the last twelve years as Head of Marketing at Zodiac Pool Germany and – following the merger with Fluidra in 2018 – in the same position at Fluidra Germany.

Markus Reichert looks back positively on the first few days: “We were well received and are looking forward to our tasks at the CF Group. At the moment we are still familiarizing ourselves with the products and structures and also learning names and assigning faces. In the next few days we will certainly have questions for one or the other. Once the training has been completed, our goal is to support the CF Group’s business in the best possible way through contemporary and professional marketing.”

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OPEN DAYS at CHEMOFORM ROMANIA

Chemoform Romania organised OPEN DAYS at its premises on 21st March, which attracted around twenty customers. The presentations of the group and our different product ranges caught the interest of the public, who had some very interesting & technical questions.

It was also an opportunity to discuss the needs and expectations of the Romanian market.

Congratulations to Adriana and Valerica for the success of this 1st edition!

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Featured Video Play Icon

Exploring Starline with YouTuber Gio

Some weeks ago, the Starline Team was delighted to host YouTuber Gio Latooy. In this vlog, Gio, takes his audience on an immersive journey into the world of Starline, exploring the innovation and luxury that define our brand.

Gio Latooy is a Dutch YouTuber and influencer. He’s known for his videos documenting his life, travels, and various adventures. With a large following on YouTube, he regularly shares content spanning different areas, including lifestyle, entertainment, and travel. His channel provides viewers with insights into various aspects of his life and interests.

Check out his video and get nice insights into the Starline Showroom (video available only in dutch)

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Reflecting on an unforgettable JDC!

What an exciting journey through innovation and sustainability! We’re thrilled to have participated in the JDC Garden Trends 2024 and wanted to share a brief recap of this memorable occasion.

From March 26th to 28th, we had the pleasure of welcoming you at our booth F07 in Hall 1 in Marseille. Our “Game Changer” products truly impressed, redefining outdoor and pool care across five strategic axes: Preserve, Protect, Clean, Restore, and Store. And of course, our 100% profit quiz was a huge hit! We’re delighted that so many of you stopped by to participate and win fantastic prizes.

It was a pleasure sharing our passion for a greener future with you and celebrating the innovation and sustainability at the core of JDC Garden Trends 2024. Until next time at more exciting events!

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Featured Video Play Icon

The first CF Pool party in Benelux!

Last month, the first CF Pool Party took place, organised by CF group Benelux. On this evening, the most important customers from the 3 countries came together to thank them for their support and to spend a special moment with them. During the event, customers and colleagues enjoyed an exclusive water-themed evening with a live band, a water show and an exceptional dinner.

We would like to thank our CEO, Cedrik Mayer-Klenk, and the steering committee who were present on this occasion.

Disclaimer: This video is not intended for external distribution. It is intended for internal communication only!

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75th anniversary of IBO – celebrating toegether with Poolgarden

From March 20th to March 24th, 2024, the Friedrichshafen Trade Fair IBO celebrated their 75th anniversary. “Poolgarden” an inspirational place for water paradises in home gardens build by Balena / Teichmeister and Poolpartner was also located within the “Garden & Ambience” exhibition. Under the slogan “Resort Paradises for Your Home Vacation” the Visitors were welcomed to explore a 400 square meter booth. With 53,200 visitors and over 500 exhibitors on 52,000 square meters, the trade fair was even more successful than in 2023.

Balena / Teichmeister and Poolpartner were able to inspire and advise people interested in pools, big and small. “For us as exhibitors, it was an all-round successful trade fair and we are very satisfied.”

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Steering Committee visits Benelux

A few weeks ago, the CF Group Steering Committee (consisting of Rolf Papenheim, Victor de Vries, Martin Eisele, Sebastien Guillot, Cedrik Mayer-Klenk, Jérôme Abbé hosted for this visit by Ben Vanderstukken CEO of Starline Pools) met for their regular meeting this time in Belgium. They also took the opportunity to meet the various group members such as Roldeck®, CF Group Benelux, Smartchim, Sterck, Starline and Poolquip. These meetings not only encourage collaboration but also strengthen our shared goals to drive innovation and excellence in the group.

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Refreshing ideas – MADE IN AUSTRIA

Summer can come🏊! Pool Partner and TeichMeister at the garden fair “pool + garden” Exhibition grounds Tulln March 21-24, 2024. Hall 3 | Stand 314.

Discover refreshing ideas for your “outdoor living room” and everything about stylish living in your own garden, as well as innovative new products in the areas of saunas, swimming pools, infrared cabins, whirlpools, wellness and fitness.

Further information at www.messe-tulln.at

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SwimLoop – get your swim training at home

If you want to train swimming in your pool, you either need a longer pool or a counter-current system. The SwimLoop solves this problem. It is a swim tracking system that was developed together with Olympic athletes. The centerpiece is the Swimloop AI app. It connects via Bluetooth to an innovative sensor that is linked to the corresponding swimming belt. Detailed statistics such as distance, calories burned, swimming style, number of strokes, etc. are recorded and visualized in real time.

SwimLoop was developed by Jonathan Weinert with the support of his father Jürgen Weinert (pool project expert at CF Group Deutschland).

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What are you looking for?

Over the last few weeks, the Communications team has been preparing the roll-out of a DAM (Digital Asset Management) tool, which name is DASH.

A DAM is an online collaborative library with a filtering and search system. It is dedicated to categorize, organize, but above all, share all the communication resources that we develop for the group : brochures, videos, catalogues, pictures… With this tool we intend to offer everyone a fast and easy solution so that you can find all resources that you may need in just a few clicks.

The addition of new resources is work in progress, and the principle is that each time we develop a new communication tool, we add it in DASH so that you have instant access to it.

Please fill in the form here to specify the type of access you will need

Accounts will be created throughout the year on a case-by-case basis, depending on your needs and the new arrivals in the teams. In the coming weeks a documenation will be published, to help you work with the tool quickly.

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