Antoine Dupont, new ambassadeur for Piscines Carré Bleu
Just a few weeks before the opening match of the Rugby XV World Cup between France and New Zealand, the Carré Bleu swimming pool brand has forged a strong partnership with Antoine Dupont. This association of images highlights the values shared by Carré Bleu and the emblematic rugby player: commitment, creativity and excellence.
The story began with a beautiful encounter when the French national team player approached Carré Bleu to have his swimming pool built. His choice was guided by the made-to-measure design, the aesthetic dimension and the quality of the project for this ideal wellness space for recharging one’s batteries after matches and travels.
While Antoine Dupont wanted a pool with a very contemporary design, ideally imagined for his moments of relaxation, he also expected its construction to be respectful of our planet. The brand’s strong commitment to eco-responsibility convinced him.
The French rugby star quickly found himself in line with Carré Bleu’s vision. It’s an approach that’s in line with a virtuous awareness and supported by an innovative approach, whether in terms of preserving our water resources or reducing our carbon footprint. The rugby player’s swimming pool uses fine materials from the Toulouse region, where he lives, and this short circuit is another essential argument in the eyes of this high-level sportsman sensitive to environmental protection.
This relationship of trust continues with Carré Bleu, since the rugby player has agreed to be the brand’s “champion”. The advertising campaign, with the taglines “J’ai toujours rêvé de Bleu” _(I’ve always dreamed of Blue)_ and « J’ai choisi une marque qui s’engage” _(I’ve chosen a brand that’s committed),_ reflects the expectations of this sportsman who is as demanding on the rugby field as he is on quality of life and environmental issues.
Antoine Dupont’s reputation, and his much-anticipated presence at the Rugby World Cup 2023, are major assets for Carré Bleu. A committed brand that aims to reach a wide audience on this occasion.
