Launch of the new Zodiac Original website

We are glad to announce you the launch of the new Zodiac Original website!
http://www.zodiacoriginal.eu

This site is fully integrated into the group’s communication strategy for its premium above-ground pools. The site has been built around the integration of the consumer’s buying journey: before (advice and help with choice), during (store locator) and after sale (FAQ, technical leaflets). The objective is to provide individuals with as much advice as possible, through an official brand voicemilieu and a positioning as an expert in the profession. To a lesser degree, this site is also used to present products/accessories/advice to professional prospects.

NB: an English press release is available, please ask if needed: julie.melchior@cf.group

🚀 The site is set up to generate traffic (natural referencing ++ so that we can be found as soon as a web user Googles info on above-ground pools, etc.) and generate “leads” (prospects).

⚑ It is available in 3 languages: DE ; EN ; FR (DE and EN versions being finalized).

💡 Main features:

• Discover the details of the models and accessories
• Get pre and post-sales advice (installation, maintenance, wintering….)
• Understand what makes the “Zodiac Original” know-how (Thermobandage technology, Dynalon© material, European manufacturing…).
• A FAQ section.

Recap Poolgarden – First B2C fair in Germany

From March 31 to April 2, the “Poolgarden” trade fair was held for the first time at Messe Friedrichshafen, Hall B1. A new trade fair format that primarily addressed end consumers. They could inform themselves about all topics around pool and garden and also buy products and accessories. More than 1,300 visitors accepted the invitation of our group member Balena GmbH.

23 exhibitors, incl. the individual brands on 6,300 square meters of hall space of the B1 could welcome mainly families with children, who had their fun in the pool facilities and gardens, so that the parents could inform themselves in peace at the exhibition booths on the subject of water oasis & wellness, pool and garden design, pools, pool accessories and pool care, water treatment and garden and pond accessories. But also many couples were on site who are planning a new pool for this summer or already have one and want to complement it with suitable pool accessories or were interested in the wellness, garden or pond accessories.

We can be proud with this result together, especially on Sunday, April 2, every exhibitor enjoyed qualified booth inquiries and was able to do good business already on site. We sincerely thank all exhibitors for your commitment before, during and after the fair and would be pleased to welcome you again as an exhibitor at another time.

Heissner Website Launch

Exciting news! HEISSNER is thrilled to announce the launch of its brand new website.

The new site boasts a modern design and intuitive navigation, making it easier than ever for customers to find the information they need and interact with the company online. Visitors to the site will enjoy a seamless browsing experience, with faster load times and responsive design ensuring that the site looks great on any device.

The new website also features a range of new content and helpful resources to guide customers through their buying journey. Check it out today and help getting it started by clicking into the site as much as you can.

www.heissner.de

1st bathing water day in Germany

The Federal Association of Hygienic Inspectors e. V. organizes the 1st Bathwater Day of Germany from 3. – 4. May 2023 at the H4 Hotel Hannover Messe.

This day is intended to serve as a communication platform where representatives of various professional groups in the public health service can enter into conversation with technical experts from the federal and state governments as well as representatives of specialized companies.

Our CF Group Member Dr. Nüsken Chemie supports together with its trading partner Goldbeck Wasseraufbereitung & Hygiene GmbH & Co. KG this 1st Bath Water Day as sponsor and organizer.

Here you can find the program and more info

Here you can register for this event

Let me introduce: Sterck

Sterck is offering a fully customizable swimming pool experience. You can specify the exact measurements of your pool, choose the style of entrance stairs, and select from three different colors. They also offer a variety of pool covers by Roldeck, as well as built-in parts and accessories such as the Endless Swimming system and water treatment options. Thanks to the wide variety of options, you can select the perfect swimming pool for your specific needs and preferences.

Sterck pools are custom-built at the production facility in Valkenswaard using Polystone® PP\_C PG , a high-quality and durable thermoplastic polymer. They manufacture each pool to measure as a single piece in our production hall, this guarantees a smooth and easy installation process in every garden. The qualified dealers will install the Sterck pool as one piece, ensuring it looks and functions perfectly.

As part of the Starline Group and CF Group, Sterck has a wealth of knowledge and experience in-house, enabling us to produce high-quality swimming pools.

Polystone® – a high quality material
A Sterck pool is made from Polystone® PP_C PG quality, a high-quality high density polypropylene. This material works excellently and is exceptional for the production of swimming pools, offering numerous benefits. It is resistant to UV radiation and is fully colored, which ensures excellent color fastness. Furthermore, Polystone® PP_C PG has high chemical resistance, and the flat surface have homogeneous high density surfaces that are easy to clean and prevent algae formation.
Polystone® PP_C PG distinguishes itself with its durable nature. Although the terms plastic and sustainability may seem incompatible, the material has a long lifespan and can be recycled sustainably after use.

Finally, the local production process achieves minimal waste due to uniform materials and matching parts.

Smartchim moves into new building

Smartchim recently moved its production from Weelde-Statie (Ravels) to Lilsedijk in Beerse. At the new site, the water care specialist is also commissioning a special CO2 gas extinguishing system that is unique in the region. The CO2 released in an emergency very quickly reduces the oxygen content in the production and storage area to a concentration at which no combustion process can take place.
We congratulate on this lighthouse project in Belgium and wish successful operations.

Here are a few links to various press releases (in Dutch)

• AV media (RTV)
• Newspapers (Made in Kempen, Het Nieuwsblad, Gazet van Antwerpen)
• Social Media (Facebook, LinkedIn, Twitter)

JdC Garden Trends tradeshow in Marseille

From the 28th of March to the 30th of March, CF Group Teams participated in the JdC Garden Trends show which took place in Marseille, France and brought together more than 380 exhibiting suppliers, 1,300 buyers and 2400 new products.

The feedback on this edition is more than positive. Customers as well as our competitors though our stand inspiring, from an aesthetic point of view but also and especially on the highlighting of our novelties and ongoing projects. We met almost all of our current customers (central purchasing) as well as prospect customers. Our exchanges with visitors were very qualitative. Our corporate vision, our novelties and the brand image sent back have seduced all customers.

Great opportunities for the 2024 season are coming…

Thank you all for your daily involvement and to the people who participated in the success of this show.