Recap of The Bridge

It has become a ritual: The Bridge – our yearly event to look back, analyse und start with a good view and strategy into the next season. This year the list of participants expected at the Headquarters has been refocused on the delegates in the P&L of the group and the colleagues based in Wendlingen.

All others were able to follow the agenda via videoconference. Two days full of important news, networking and the common direction.

Many thanks to all who contributed to the success of this beautiful event.

The pool was democratized

An entrepreneurial interview with Cedrik Mayer-Klenk was published in the Frankfurter Allgemeine Zeitung (FAZ) on 12.9.2022. With a daily reach of almost 1 million, the FAZ is one of the major daily newspapers in Germany.

The article is about CF Group in general and about the acquisition of Starline Group.

Click here to read the complete article (only in german)

CF Group Benelux starts counting

For more than two months, the showroom of CF Group Benelux has been equipped with the V-Count 3D counting system.

V-Count is the world’s leading manufacturer of 3D people counting systems. Our main objectives are to be able to quantify the number of customers circulating in our showroom, to define with more precision the hours of affluence at the counter and to determine the off-peak periods with the aim for example of optimizing the re-stocking of our self service (cash & carry).

The statistics are visible per hour but also per day. Based on the current measurements, we have already noticed that our busiest days are Tuesdays and Thursdays. With this tool, it is also possible to take into account the weather and define campaign periods to get statistics limited in a predefined time slot, very useful for events organized within our premises or in front of our outdoor spaces.

In order not to distort the existing traffic, each employee has a badge allowing him/her to become invisible under the detectors.

Thanks to V-Count, each entry and exit is counted anonymously. We hope that this tool will allow us in the future to draw a panel of statistics related to the physical traffic generated in our showroom and to exploit them for marketing and commercial purposes.

Interbad & Innovations

Be there when the pool and sauna industry meets again in Stuttgart from October 25th – 28th.
You’ll find the booth of CF Group in Hall 4, Stand D10.

This year we’re taking part with two products in the interbad Innovation Area, where interbad exhibitors are presenting their most innovative ideas, cutting-edge prototypes and latest product launches.

Please vote here online or on site for the most innovative product for the interbad Innovation Award.

Hagebau Ordermesse

In Goettingen took place recently in the historical Lokhalle since 2 years Corona break for the first time again the Hagebau leisure order fair.

All Hagebaumarkt stores from Austria and Germany (over 500 stores) come to this event to find out about new products and new trends. The focus of the fair is also to secure the supply of goods for the coming season. Thus, up to 50% of the required goods are already ordered from suppliers during the fair. This has the advantage that we can better schedule and plan.

As a novelty, we were able to present our new Aqua Fair care series. The topic of sustainability, reduced chlorine quantities and more ecological packaging was received with great interest by most Hagebau members. With this new care series, we are knocking down open doors with our customers and will possibly be one step ahead of our competitors again.

Balena hosts the “TeichMeister”-Days again

After a forced break of more than two years, the “TeichMeister” were able to hold a conference again.

The builders of natural pools and classic pools met in early July in East Westphalia and discussed the pressing issues. Around 50 participants were trained by various suppliers and manufacturers. The last years were very successfull – almost three times more ponds and pools were built than in the pre-Corona years.

Check the complete article from Schwimmbad + Sauna here

CF Group France seminar

On September 7 and 8, the CF Group France seminar took place, bringing together all the managers of the entity.

The seminar was held at the Groupama stadium in Lyon and was an opportunity to review the ending season and to introduce the 2023-2025 strategic guidelines to the teams.