The technology masterminds

Today we honor the organization that contributes daily to our technological progress. The Technocentre is an important innovation pole dedicated to the conception and creation of our future Core Products – the main products of CF group – for all our product worlds.

This center plays an important role in the Group’s development, implementing an innovation strategy for increasingly eco-friendly solutions. Thanks to the integration of new materials and adapted technologies, CF group develops products that are the closest to the customers’ expectations, in order to then manufacture and distribute them on the swimming pool market.

Every day, about 15 employees focus on the conception, the patent applications, the tests, the prototypes and the launch of new products. To do this, all resources are used, in terms of equipment, but also in terms of talent within the teams, which are organized around three bases:

• Innovation
• The technical mastery
• The adaptation to the use.

With the help of all the teams in the different sites of the Group, 7 new patents are currently being filed for the launch of our next Core Products.

Sport within the CF Group

Two keywords of the CF Group vision are health and care. This go hand in hand with sports, as promoting physical activity not only has positive effects on our health, but can also help protect and take care of our environment.

There were always sports activities within the CF Group. For example: at the Wendlingen site, there is the company owned Gym and some soccer-loving colleagues who meet regularly to compete after work and stay fit. Perhaps there are also activities at other locations?

In order to motivate each other, we have created a CF Group Club on the STRAVA sports platform. If you are a sport enthusiast and already using STRAVA to record your activities, you can easily join the club CF Group. We welcome every new CF Group Club member on Strava:

https://www.strava.com/clubs/CFGROUP

And maybe we’ll manage to measure and motivate ourselves not only digitally but one day also physically with a soccer tournament or common runs or bike rides.

HEISSNER goes SOLAR

HEISSNER recently installed a new solar system on its 30.000 m² premises in Lauterbach, north of Frankfurt.

The decision was driven by the goal of achieving a more sustainable operation and promoting environmental protection.

By using solar energy with a total of 700 m² Panel surface, HEISSNER will be able to meet more than 60% of its electrical energy consumption through a renewable and environmentally friendly source of energy.

Launch of the new Zodiac Original website

We are glad to announce you the launch of the new Zodiac Original website!
http://www.zodiacoriginal.eu

This site is fully integrated into the group’s communication strategy for its premium above-ground pools. The site has been built around the integration of the consumer’s buying journey: before (advice and help with choice), during (store locator) and after sale (FAQ, technical leaflets). The objective is to provide individuals with as much advice as possible, through an official brand voicemilieu and a positioning as an expert in the profession. To a lesser degree, this site is also used to present products/accessories/advice to professional prospects.

NB: an English press release is available, please ask if needed: julie.melchior@cf.group

🚀 The site is set up to generate traffic (natural referencing ++ so that we can be found as soon as a web user Googles info on above-ground pools, etc.) and generate “leads” (prospects).

⚑ It is available in 3 languages: DE ; EN ; FR (DE and EN versions being finalized).

💡 Main features:

• Discover the details of the models and accessories
• Get pre and post-sales advice (installation, maintenance, wintering….)
• Understand what makes the “Zodiac Original” know-how (Thermobandage technology, Dynalon© material, European manufacturing…).
• A FAQ section.

Recap Poolgarden – First B2C fair in Germany

From March 31 to April 2, the “Poolgarden” trade fair was held for the first time at Messe Friedrichshafen, Hall B1. A new trade fair format that primarily addressed end consumers. They could inform themselves about all topics around pool and garden and also buy products and accessories. More than 1,300 visitors accepted the invitation of our group member Balena GmbH.

23 exhibitors, incl. the individual brands on 6,300 square meters of hall space of the B1 could welcome mainly families with children, who had their fun in the pool facilities and gardens, so that the parents could inform themselves in peace at the exhibition booths on the subject of water oasis & wellness, pool and garden design, pools, pool accessories and pool care, water treatment and garden and pond accessories. But also many couples were on site who are planning a new pool for this summer or already have one and want to complement it with suitable pool accessories or were interested in the wellness, garden or pond accessories.

We can be proud with this result together, especially on Sunday, April 2, every exhibitor enjoyed qualified booth inquiries and was able to do good business already on site. We sincerely thank all exhibitors for your commitment before, during and after the fair and would be pleased to welcome you again as an exhibitor at another time.

Heissner Website Launch

Exciting news! HEISSNER is thrilled to announce the launch of its brand new website.

The new site boasts a modern design and intuitive navigation, making it easier than ever for customers to find the information they need and interact with the company online. Visitors to the site will enjoy a seamless browsing experience, with faster load times and responsive design ensuring that the site looks great on any device.

The new website also features a range of new content and helpful resources to guide customers through their buying journey. Check it out today and help getting it started by clicking into the site as much as you can.

www.heissner.de

1st bathing water day in Germany

The Federal Association of Hygienic Inspectors e. V. organizes the 1st Bathwater Day of Germany from 3. – 4. May 2023 at the H4 Hotel Hannover Messe.

This day is intended to serve as a communication platform where representatives of various professional groups in the public health service can enter into conversation with technical experts from the federal and state governments as well as representatives of specialized companies.

Our CF Group Member Dr. Nüsken Chemie supports together with its trading partner Goldbeck Wasseraufbereitung & Hygiene GmbH & Co. KG this 1st Bath Water Day as sponsor and organizer.

Here you can find the program and more info

Here you can register for this event