Important Trade Fairs for the CF Group in Autumn 2025

With aquanale in Cologne and Piscina & Wellness in Barcelona, the leading trade fairs for sauna, pool, and wellness will take place in Germany and Spain over the coming months.
As CF Group, we will present ourselves with 198 m² in Cologne and 100 m² in Barcelona, showcasing new products and highlights from our product universes:
– Customized products (Universe 2): our comprehensive range of covers (Roldeck, Ocea, Del), pool linings (del, delifol), and swimming pools (Starline, Bluefino).
– Watercare & Wellness (Universe 3): our strong water care brands (Delphin, Chemoform), our wellness range, as well as products and innovations (such as the Pool Control yellow! ) for water treatment, plus measuring, control, and dosing technology from dinotec.
– The Essentials (Universe 1): pool equipment such as pool robots, pumps, and filtration systems (CF, Pool Partner).

Our trade fair presence will be completed by a fabric-clad tiny pool and elegant lounge elements from our partner IKONO.

Installation of the Purity System at Starline (Valkenswaard)

The Purity system is now successfully operating in Starline’s Urban Active demonstration pool in Valkenswaard.

The pilot installation was carried out during a 9-week internship by Jérémy Machado (Product Development Team U16) under the supervision of Benoît Monnier.

🔧 The system combines:
– Ceramic membrane filtration
– Dinotec water treatment with on-site chlorine generation (Membrano Direct)

During commissioning, Nicolas Chaze also presented the “Pool of the Future” project, where Purity plays a key role.

📍 The installation serves as a showcase model, supports presentations for potential customers, and strengthens brand visibility.

🙏 Many thanks to Starline for supporting this pilot project.

We look forward to your topics!

Dear colleagues,

Welcome back from your vacation! We hope you had a restful time and were able to recharge your batteries so that you can start again with fresh energy.

So that we can continue to share exciting and relevant content in our internal sales channel, we would like to ask you to send us news on the following topics:

• new products
• innovations
• trade fairs & events
• new colleagues
• or other interesting developments within the CF Group

Please submit your content ideas here.

We look forward to your feedback and are excited to see what topics you would like to share with us!

Best regards
Your IC-HUB Team

Together through the summer – a break for new ideas

Dear colleagues,

The time has finally come – for many of you, your well-deserved summer vacation is just around the corner. Some of you may already be enjoying your time off, while others are just keeping things going or are still looking forward to their vacation in the coming weeks.

We at the IC Hub are also taking a short summer break and will be back in the first week of September with fresh topics and exciting insights about our group.

Until then, we wish you all a relaxing time, lots of sunny moments and a pleasant summer!

Best regards
Your IC Hub Team

Sales expertise for Benelux – Hilbert Monsuur in extended function

We are pleased to announce that Hilbert Monsuur has taken on the additional role of Business Development Director for Benelux (besides his function at Roldeck).

In this overreaching role, he will lead and coordinate sales activities in Belgium and the Netherlands. His main goals are to drive sales growth across the group (all Benelux companies), strengthen collaboration between Poolquip and CF Group Benelux and further professionalize and align our sales organization and market presence. With his strong background in commercial strategy, Hilbert brings valuable experience and a fresh perspective to this role.

We look forward to seeing the positive impact he will bring to our Benelux operations and wish him great success in this new role.

Pool Round #3 – Insights, updates and exchange at group level

Last week it was that time again: The third CF Group pool meeting took place. Our CEO, Mr. Cedrik Mayer-Klenk, welcomed the colleagues from CF Group Germany and the employees of Chemoform AG and gave an overview of the content of the meeting.

The event was held in Wendlingen and simultaneously broadcast live via Microsoft Teams for all other employees.

To start with, current financial figures and the current business situation were presented. Mr. Mayer-Klenk then provided information on personnel changes and structural developments within the Group.

Another item on the agenda was the presentation by Markus Reichert, Head of Marketing DACH, who gave an overview of the CF Group’s various subsidiaries and brands, and showcased the latest innovations recently unveiled at Spoga in a short video.

Finally, Mr. Mayer-Klenk presented the upcoming dates for 2025 and took the time to answer the employees’ questions.

Many thanks to everyone involved for the successful event and the open exchange!

Appointment of Jérôme Abbé as Managing Director of the Starline Holding Company

We are pleased to announce the appointment of Jérôme Abbé as Managing Director of the Starline holding company, responsible for the CF Group’s activities in Benelux.
Already involved in the Group’s strategy for several years, Jérôme will now also take on the operational and strategic management of the subsidiaries in Belgium and the Netherlands.
This appointment is part of the Group’s desire to strengthen its local presence while ensuring cross-functional managerial consistency.
He will continue to work closely with other entities within the Group to support our shared growth and transformation objectives.

CF Group Spirit Colour Party 2025

As per our tradition the annual CF Group Spirit Colour Party was celebrated in many of our branches and subsidiaries – a day dedicated to creativity, connection, and fun!
Each participating location added its own colourful touch – with great enthusiasm, team spirit and positive energy.

For CF Group Adria, the day was even more special, as the team also celebrated the 32nd company’s anniversary – congratulations!