A regional partnership for a European ambition

Aqualux (CF Group) partners with the Soccer Club Olympique de Marseille (OM)

The football club OM has 10 million fans all over the world, more than 50% do not live in France and nearly 90% do not live in Marseille.
This strong partnership with OM is a new step for Aqualux-CF Group in its B2B2C and B2C activities. Beyond the blue colour of water and the blue colour of OM and Marseille, it is the same original passion that leads us: our market is also based on leisure and joy!
Our commitment with CF Group and the proximity with our customers are in perfect line with this European sports club that lives with and for its supporters.

Numerous signed official prizes will be offered during the online games on the OM and Aqualux social networks.

Our goal is to expand and consolidate the popularity of our brands and to develop our consumer community. POS displays will be provided to promote our retailers’ shops.

AQUALUX & Olympique de Marseille : When more than 40 years of passion join more than 120 years of legends

Link to the press release

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Carré Bleu Connect – Recap

Since it was not possible to gather physically, Carré Bleu organized on March 2nd its first 100% digital event: CARRÉ BLEU CONNECT.

A totally new format with a Carré Bleu International Head Office in Montélimar transformed for the occasion into a real TV studio, connected dealers all over France, as well as in Switzerland, the presence of several CF Group France collaborators and of Cédrik Mayer-Klenk from the CF Group Head Office in Wendligen, Germany.

A virtual meeting which was the occasion to gather the network despite this particular context, to unveil the new Carré Bleu communication campaign, to present the magnificent pools which are the pride of the brand, to discover the Carrés d’Or 2020 awarded by the Jury – gathered via Zoom this year! – but which also allowed the dealers themselves to elect live the most beautiful Carré Bleu creation and the most beautiful Carré Bleu technical premises!

A great time of sharing, even remotely, very interactive, which has generated a lot of enthusiasm!

A great success for this 1st CARRÉ BLEU CONNECT, hoping of course to meet again soon, physically this time…

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The oldest CF Group member

Fun Fact: Did you know, that Heissner was the “inventor” of the famous German garden gnomes? In 1872 August Heissner startet the production of garden gnomes in Gräfenroda, Germany. The company’s intention has always been to this day to fashion gardens as a Eco-System for humans. So we’re proud of this nearly 150 years old member of the CF Group.

If you visit Heissner some time at their main site in Lauterbach, you’ll find a collection of garden gnomes and a huge and heavy garden gnome – which reminds you of this very long history.

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Let’s play lego and build a pool

Let us introduce CFBlock – the Polystyrene blocks for in-ground-swimming pools. They are ultra light weight and easy to assemble with a better insulation than concrete blocks.

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Light up your Ponds, Pools and Gardens

There is a particular magic in the garden at twilight, when ponds, pools and favourite corners are illuminated. Thanks to the new HEISSNER Smart Lights, a complete networking of lights is possible. The entire lighting concept, regardless of whether it is above or below water, can be easily connected thanks to the 3m connection cable that each light has.

The smart lighting system can be easily controlled via an App. A lighting system with endless possibilities – whether they are in or out of water, pond and pool lights, integrated bottom lights, single or multi-colour – and all easy to control via the app or by remote control. Atmosphere Intelligence !!

More videos:

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Investment in Photovoltaic panels

On the production Site of Liners In Perpignan (France), 250 photovoltaic panels have just been installed. This will not only make an ecological gesture towards the planet, but also produce more than 50% of the energy that our machines consume.

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Extra strong and waterproof pool repair tape

HEISSNER GmbH presents an extra strong and waterproof repair tape for the pool season 2021.

It sticks to all materials, such as plastic, metal, plastic, pool liner, pond liner or rubber. It can be used above and below water, so it is very easy and flexible to use. A must-have for every pool owner.

By the way, the promotional video for POS and web can be changed to any language version upon request and with your native language support. Existing video language versions so far are German, English, Dutch and Finnish.

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The easy pool for fast water fun

The “Kit Easy” is a high quality version of the framepools, which were known mainly in the DIY sector. Compared to the cheap versions of the competition, the “Kit Easy” has the following advantages:

  • better stability due to additional metal reinforcements
  • highly resistant double-layer polyester fabric
  • interal full functional skimmer

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